Womanbrandity

First published September 2013. Updated March 2014

Oh for the days of Cadillac's Kate Walsh commercials.

Compared to:

This or the "sexy long version" commercial with a James Bondish looking fellow.

No Comparison! 

What do women really want?

Far beyond connection to the brand, validation is really (really) important to brand loyalty. 

March 10th 2014 Updates:

This new Cadillac commercial is driving some people nuts. There's even petition to have it removed! No Kidding.  

American Exceptionalism is BAD because some people might feel bad that they don't have the same opportunities. In a comment I read, a protester actually said "Some people might work 3 jobs at fast food places and can't afford a nice car like this." So, in conclusion, they realized this commercial should be taken off the air since it is offensive. 

By the way… there's a new Barbie. She is described as "average" because old Barbie might make some women insecure about their bodies. 

The underlying messaging is horrible. 

Reach for the Stars has been replaced by Reach for the... Meh.